Customer Story
PURELEI wanted to grow demand in Europe while improving performance across linear TV and social, without sacrificing efficiency. With Attributy, the team ran a focused multi-channel strategy and optimized for revenue impact and ROAS while actively reducing waste and reallocating budget based on performance.
The Challenge
Purelei needed to
Increase upper-funnel awareness and search interest in Europe
Improve linear TV and social performance
Grow e-commerce outcomes while controlling spend
What Attributy Did
Attributy implemented a focused multi-channel strategy across Europe and optimized for:
Revenue growth
More efficient ad spend
Higher ROAS
Better conversion performance
The program also enabled reducing linear TV budget and shifting funds into other channels.
Why It Worked
Efficiency and growth were optimized together (ROAS + revenue)
Spend could be reallocated based on measurable performance
A focused 5-month run created fast feedback loops and decisive optimization moves
How They Ran It (Day-to-Day)
Track ROAS, revenue impact, and spend efficiency continuously
Reallocate budget away from linear TV into better-performing channels
Keep conversion performance tightly monitored while scaling what worked
Results
+833.62% New User Visits
+312.03% Return on Ad Spend (ROAS)
-68.32% Reduction in Ad Spend
+53.40% Incremental Revenue