Customer Story
Freshpet wanted to grow awareness and demand in the U.S. by improving performance across TV and social. With Attributy, the team ran a focused TV + Social strategy optimized for reach and visit growth—and used the measurement signal to significantly reduce linear TV ad budget, shifting funds into other channels.
The Challenge
Freshpet needed to
Increase upper-funnel awareness and search interest in the U.S.
Improve performance across paid TV, linear TV, and social media
Drive more site activity while improving efficiency
What Attributy Did
Attributy implemented a focused campaign strategy across the U.S. over 12 weeks and optimized for:
Reach growth
New user visit lift
ROAS improvements
Website visit lift
The campaign also reduced linear TV ad spend and shifted budget into other channels based on performance learnings.
Why It Worked
Clear optimization to reach + visits made channel decisions straightforward
Budget could be reduced in linear TV and reallocated using performance signal
The program maintained efficiency while driving major growth in new user and site visits
How They Ran It (Day-to-Day)
Monitor reach and visit lift across TV and social
Reduce linear TV investment where efficiency wasn’t strong
Reallocate budget into other channels when performance improved
Results
+731.53% New User Visits
+158.07% Website Visits
-5.07% Reduction in Ad Spend
+533.48% Incremental Reach