Customer Story
UNTUCKit aimed to boost awareness and search interest in the U.S. while strengthening paid performance across Meta and Google Ads. Using Attributy, the team ran a focused program optimized for revenue efficiency—driving meaningful ROAS gains and incremental revenue while reducing ad spend.
The Challenge
Untuckit needed to
Increase upper-funnel awareness and search interest in the U.S.
Improve performance across Meta and Google Ads
Grow e-commerce activity and conversion performance without inflating spend
What Attributy Did
Attributy implemented a focused campaign strategy across the U.S. over 12 weeks and optimized for:
Revenue impact
New user growth
ROAS improvements
Lower ad spend
Why It Worked
Optimization balanced efficiency (ROAS + spend) with growth (new users)
Cross-channel execution supported stronger e-commerce outcome
Short, focused timeline created fast iteration and measurable performance gains
How They Ran It (Day-to-Day)
Track ROAS, new user growth, and spend efficiency across channels
Adjust campaigns based on performance signals tied to revenue impact
Keep spend controlled while scaling what improved outcomes
Results
+54.50% New User Visits
+202.57% Return on Ad Spend (ROAS)
-5.07% Reduction in Ad Spend
+187.20% Incremental Revenue